Profile from May 14, 2012 (color added to highlight changes) | Profile from August 15, 2012 | |||||||||||||
Terrence Brejla Visionary Marketing Communications Professional, Social Media Guru, Book Doctor San Francisco Bay Area | Public Relations and Communications
I love what I do and am doing the best work of my career. Senior marketing and communications professional, journalist, educator, and author. International reputation. Sought after speaker at conferences. Author of five published books with a sixth being published Q2 2012. Deep experience in high tech, healthcare, and consumer. Trusted adviser to many C-level executives. Brilliant strategist. Client experience includes but not limited to the following :Astrazeneca Merck, Intel, SAP, HP, Clorox, Accenture, Fairmont Hotels, Whole Foods Markets, PETCO, McDonalds (National}, United Airlines, Citigroup, General Mills, State Farm, General Mills, P&G, Chicago Symphony, City of Chicago, Harris Bank, Hardee's, Coca-Cola, The Seven-Up Company, British Air, Comergent, CresSoft, Liberty Media, and YAHOO! Joining Stanford faculty fall 2012. Earlier experience includes significant tenure with Leo Burnett and DDB in Chicago.
Specialties Principal Brejla Communications February 2007 Present (5 years 4 months)San Francisco Bay Area Extensive experience working with high tech and consumer clients ranging from start-ups to Fortune I have helped clients consistently achieve or exceed aggressive goals. Currently involved in developing the strategy for the turnaround of a major CPG company. My clients have called me a Renaissance Man. Areas of expertise and experience include Internal Communications, Social Media, and public relations. AuthorVarious Publishers January 1999 Present (13 years 5 months) Editor Various Authors 1999 Present (13 years) Have edited many fiction and non-fiction books for various authors, both experienced and new writers. My passion is teaching and helping my authors to be more successful and ultimately sell more books. Senior VP, Director Media PracticeBurson-Marsteller Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry January 20032008 (5 years) San Francisco Bay Area Client experience included HP, Accenture, Clorox, National Cattleman's Beef Association, Celestial Seasonings, and SAP. Led Media Practice and Internal Communications teams, delivering results that far exceeded client expectations. Active in managing many crisis communications situations for clients. Was primary conduit for Burson Marsteller offices in the \Pacific Rim seeking help for their clients in the US. Added over one million dollars in revenue to firm each year. Vice-President, General ManagerThe Phelps Group Privately Held; 51-200 employees; Marketing and Advertising industry August 2000January 2003 (2 years 6 months) San Francisco Bay Area Clients included Fairmont Hotels, Long's Drugs, and Whole Foods Markets. Internal Communications, Media Outreash, Social Media, Interactive Marketing. ProfessorUniversity of Colorado at Boulder Educational Institution; 5001-10,000 employees; Higher Education industry 1995 2000 (5 years)Denver and Boulder CO Taught various various courses in the MFA program in writing. Received Professor of the Year honors several times for consistently high student and peer evaluations. Weekend talk show host in DenverKHOW Radio 1995 2000 (5 years) Chief Marketing Officer The Seven-Up Company 1988 1995 (7 years) Architect of the most significant turn around of a brand in its category. Dramatically increased the presence of the brand as a major player in the food service category. Launched the aggressive involvement of the company in motion pictures and concert sponsorship and promotion. Launched the ground breaking No Caffeine category which is credited with revitalizing the brand. Skills & Expertise Corporate Communications, Crisis Communications, Social Media, Lead Generation, Web Marketing, Marketing Strategy, Internal Communications, Web 2.0, Editing, Investor Relations, Strategic Planning, Media Outreach, Public Speaking, Copywriting, Content Strategy, Social Media Marketing, Integrated Marketing, New Media, Digital Marketing, Digital Media PublicationsThe Devils of His Own Creation Authors: T. Keith B. The life and work of author, Richard Matheson Senator's Son Authors: T. Keith B. Thriller A Heap of Broken Images Authors: T. Keith B. Thriller Blues and the Abstract Truth Authors: T. Keith B. Thriller Raven Authors: T. Keith B. Thriller Coming Q3 2012 Education Drake University BA, Journalism 1980 1984 University of Denver Master of Business Administration (MBA), Marketing |
Terrence Brejla (LION) Experienced Marketing and PR Executive. Author and Editor San Francisco Bay Area | Public Relations and Communications
I love what I do and am doing the best work of my career. Senior marketing and communications professional, journalist, educator, and author. International reputation. Sought after speaker at conferences. Author of five published books with a sixth being published Q2 2012. Deep experience in high tech, healthcare, and consumer. Trusted adviser to many C-level executives. Brilliant strategist. Client experience includes but not limited to the following :Astrazeneca, Merck, Intel, SAP, HP, Clorox, Accenture, Fairmont Hotels, Whole Foods Markets, PETCO, McDonalds (National}, United Airlines, Citigroup, General Mills, State Farm, General Mills, P&G, Chicago Symphony, City of Chicago, Harris Bank, Hardee's, Coca-Cola, The Seven-Up Company, British Air, Comergent, CresSoft, Liberty Media, and YAHOO! Earlier experience includes significant tenure with Leo Burnett and DDB in Chicago.
Specialties Principal Brejla Communications February 2007 Present (5 years 7 months) San Francisco Bay Area Extensive experience working with high tech and consumer clients ranging from start-ups to Fortune I have helped clients consistently achieve or exceed aggressive goals. Currently involved in developing the strategy for the turnaround of a major CPG company. My clients have called me a Renaissance Man. Areas of expertise and experience include internal communications, social media, and media and analyst outrerach. AuthorVarious Publishers January 1999 Present (13 years 8 months) Editor Various Authors 1999 Present (13 years) Have edited many fiction and non-fiction books for various authors, both experienced and new writers. My passion is teaching and helping my authors to be more successful and ultimately sell more books. Senior VP, Director Media PracticeBurson-Marsteller Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry January 20062008 (2 years) San Francisco Bay Area Client experience included HP, Accenture, Clorox, National Cattleman's Beef Association, Celestial Seasonings, and SAP. Led Media Practice and Internal Communications teams, delivering results that far exceeded client expectations. Active in managing many crisis communications situations for clients. Was primary conduit for Burson Marsteller offices in the \Pacific Rim seeking help for their clients in the US. Added over one million dollars in revenue to firm each year. Vice-PresidentP3M Privately Held; 51-200 employees; Marketing and Advertising industry August 2000 January 2006 (5 years 6 months) San Francisco Bay Area Oversaw all client servicxe activities for integrated agency, now defunct. Clients included PeopleSoft, Apple, HP, and Oracle. Adjunct Professor University of Colorado at Boulder Educational Institution; 5001-10,000 employees; Higher Education industry 1995 2000 (5 years) Denver and Boulder CO
Taught various various courses in marketing and PR. Architect of the most significant turn around of a brand in its category. Dramatically increased the presence of the brand as a major player in the food service category. Launched the aggressive involvement of the company in motion pictures and concert sponsorship and promotion. Launched the ground breaking No Caffeine category which is credited with revitalizing the brand. LanguagesRussian Skills & Expertise Corporate Communications, Crisis Communications, Social Media, Lead Generation, Web Marketing, Marketing Strategy, Internal Communications, Web 2.0, Editing, Investor Relations, Strategic Planning, Media Outreach, Public Speaking, Copywriting, Content Strategy, Social Media Marketing, Integrated Marketing, New Media, Digital Marketing, Digital Media PublicationsThe Devils of His Own Creation Authors: Terrence Brejla (LION) The life and work of author, Richard Matheson Senator's Son Authors: Terrence Brejla (LION) Thriller A Heap of Broken Images Authors: Terrence Brejla (LION) Thriller Blues and the Abstract Truth Authors: Terrence Brejla (LION) Thriller Raven Authors: Terrence Brejla (LION) Thriller Coming Q3 2012 Education Drake University BA, Journalism 1965 1969 |