Profile from May 14, 2012 (color added to highlight changes)   Profile from August 15, 2012
Terrence Brejla
Visionary Marketing Communications Professional, Social Media Guru, Book Doctor
San Francisco Bay Area | Public Relations and Communications
Current Principal at Brejla Communications
Author at Various Publishers
Editor at Various Authors
Past Senior VP, Director Media Practice at Burson-Marsteller
Vice-President, General Manager of The Phelps Group
Professor at University of Colorado at Boulder
Weekend talk show host in Denver at KHOW Radio
Chief Marketing Officer at The Seven-Up Company
Education Drake University
University of Denver
Summary

I love what I do and am doing the best work of my career.

Senior marketing and communications professional, journalist, educator, and author. International reputation. Sought after speaker at conferences. Author of five published books with a sixth being published Q2 2012. Deep experience in high tech, healthcare, and consumer. Trusted adviser to many C-level executives. Brilliant strategist. Client experience includes but not limited to the following :Astrazeneca Merck, Intel, SAP, HP, Clorox, Accenture, Fairmont Hotels, Whole Foods Markets, PETCO, McDonalds (National}, United Airlines, Citigroup, General Mills, State Farm, General Mills, P&G, Chicago Symphony, City of Chicago, Harris Bank, Hardee's, Coca-Cola, The Seven-Up Company, British Air, Comergent, CresSoft, Liberty Media, and YAHOO! Joining Stanford faculty fall 2012.

Earlier experience includes significant tenure with Leo Burnett and DDB in Chicago.

Specialties
Strategic Marketing, Internal Communications, Media Outreach, Crisis Communications, Strategic Planning, Corporate Communications, Investor Relations, Social Media, emarketing, Web 2.0, and Lead Generation., Writing and Editing.

Experience

Principal
Brejla Communications
February 2007– Present (5 years 4 months)San Francisco Bay Area

Extensive experience working with high tech and consumer clients ranging from start-ups to Fortune I have helped clients consistently achieve or exceed aggressive goals. Currently involved in developing the strategy for the turnaround of a major CPG company. My clients have called me a Renaissance Man. Areas of expertise and experience include Internal Communications, Social Media, and public relations.

Author
Various Publishers
January 1999– Present (13 years 5 months)

Editor
Various Authors
1999– Present (13 years)

Have edited many fiction and non-fiction books for various authors, both experienced and new writers. My passion is teaching and helping my authors to be more successful and ultimately sell more books.

Senior VP, Director Media Practice
Burson-Marsteller Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry
January 2003–2008 (5 years) San Francisco Bay Area

Client experience included HP, Accenture, Clorox, National Cattleman's Beef Association, Celestial Seasonings, and SAP. Led Media Practice and Internal Communications teams, delivering results that far exceeded client expectations. Active in managing many crisis communications situations for clients.

Was primary conduit for Burson Marsteller offices in the \Pacific Rim seeking help for their clients in the US.

Added over one million dollars in revenue to firm each year.

Vice-President, General Manager
The Phelps Group

Privately Held; 51-200 employees; Marketing and Advertising industry
August 2000–January 2003 (2 years 6 months) San Francisco Bay Area

Clients included Fairmont Hotels, Long's Drugs, and Whole Foods Markets. Internal Communications, Media Outreash, Social Media, Interactive Marketing.

Professor
University of Colorado at Boulder
Educational Institution; 5001-10,000 employees; Higher Education industry
1995– 2000 (5 years)Denver and Boulder CO

Taught various various courses in the MFA program in writing. Received Professor of the Year honors several times for consistently high student and peer evaluations.

Weekend talk show host in Denver
KHOW Radio
1995– 2000 (5 years)

Chief Marketing Officer
The Seven-Up Company
1988– 1995 (7 years)

Architect of the most significant turn around of a brand in its category. Dramatically increased the presence of the brand as a major player in the food service category. Launched the aggressive involvement of the company in motion pictures and concert sponsorship and promotion. Launched the ground breaking No Caffeine category which is credited with revitalizing the brand.




Skills & Expertise

Corporate Communications, Crisis Communications, Social Media, Lead Generation, Web Marketing, Marketing Strategy, Internal Communications, Web 2.0, Editing, Investor Relations, Strategic Planning, Media Outreach, Public Speaking, Copywriting, Content Strategy, Social Media Marketing, Integrated Marketing, New Media, Digital Marketing, Digital Media

Publications

The Devils of His Own Creation
Authors: T. Keith B.
The life and work of author, Richard Matheson

Senator's Son
Authors: T. Keith B.
Thriller

A Heap of Broken Images
Authors: T. Keith B.
Thriller

Blues and the Abstract Truth
Authors: T. Keith B.
Thriller

Raven
Authors: T. Keith B.
Thriller
Coming Q3 2012

Education

Drake University
BA, Journalism
1980 – 1984
University of Denver
Master of Business Administration (MBA), Marketing
  Terrence Brejla (LION)
Experienced Marketing and PR Executive. Author and Editor

San Francisco Bay Area | Public Relations and Communications
Current Principal at Brejla Communications
Author at Various Publishers
Editor at Various Authors
Past Senior VP, Director Media Practice at Burson-Marsteller
Vice-President at P3M
Adjunct Professor at University of Colorado at Boulder
Weekend talk show host in Denver at KHOW Radio
Chief Marketing Officer at The Seven-Up Company
Education Drake University

Summary

I love what I do and am doing the best work of my career.

Senior marketing and communications professional, journalist, educator, and author. International reputation. Sought after speaker at conferences. Author of five published books with a sixth being published Q2 2012. Deep experience in high tech, healthcare, and consumer. Trusted adviser to many C-level executives. Brilliant strategist. Client experience includes but not limited to the following :Astrazeneca, Merck, Intel, SAP, HP, Clorox, Accenture, Fairmont Hotels, Whole Foods Markets, PETCO, McDonalds (National}, United Airlines, Citigroup, General Mills, State Farm, General Mills, P&G, Chicago Symphony, City of Chicago, Harris Bank, Hardee's, Coca-Cola, The Seven-Up Company, British Air, Comergent, CresSoft, Liberty Media, and YAHOO!


Earlier experience includes significant tenure with Leo Burnett and DDB in Chicago.

Specialties
Strategic Marketing, Internal Communications, Media Outreach, Crisis Communications, Strategic Planning, Corporate Communications, Investor Relations, Social Media, emarketing, Web 2.0, and Lead Generation., Writing and Editing.

Experience


Principal
Brejla Communications
February 2007 – Present (5 years 7 months) San Francisco Bay Area

Extensive experience working with high tech and consumer clients ranging from start-ups to Fortune I have helped clients consistently achieve or exceed aggressive goals. Currently involved in developing the strategy for the turnaround of a major CPG company. My clients have called me a Renaissance Man. Areas of expertise and experience include internal communications, social media, and media and analyst outrerach.

Author
Various Publishers
January 1999 – Present (13 years 8 months)

Editor
Various Authors
1999 – Present (13 years)

Have edited many fiction and non-fiction books for various authors, both experienced and new writers. My passion is teaching and helping my authors to be more successful and ultimately sell more books.

Senior VP, Director Media Practice
Burson-Marsteller Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry
January 2006–2008 (2 years) San Francisco Bay Area

Client experience included HP, Accenture, Clorox, National Cattleman's Beef Association, Celestial Seasonings, and SAP. Led Media Practice and Internal Communications teams, delivering results that far exceeded client expectations. Active in managing many crisis communications situations for clients.

Was primary conduit for Burson Marsteller offices in the \Pacific Rim seeking help for their clients in the US.

Added over one million dollars in revenue to firm each year.

Vice-President
P3M

Privately Held; 51-200 employees; Marketing and Advertising industry
August 2000 – January 2006 (5 years 6 months) San Francisco Bay Area

Oversaw all client servicxe activities for integrated agency, now defunct. Clients included PeopleSoft, Apple, HP, and Oracle.


Adjunct Professor
University of Colorado at Boulder
Educational Institution; 5001-10,000 employees; Higher Education industry
1995 – 2000 (5 years) Denver and Boulder CO

Taught various various courses in marketing and PR.



Weekend talk show host in Denver
KHOW Radio
1995 – 2000 (5 years)

Chief Marketing Officer
The Seven-Up Company
1988 – 1995 (7 years)

Architect of the most significant turn around of a brand in its category. Dramatically increased the presence of the brand as a major player in the food service category. Launched the aggressive involvement of the company in motion pictures and concert sponsorship and promotion. Launched the ground breaking No Caffeine category which is credited with revitalizing the brand.

Languages
Russian


Skills & Expertise

Corporate Communications, Crisis Communications, Social Media, Lead Generation, Web Marketing, Marketing Strategy, Internal Communications, Web 2.0, Editing, Investor Relations, Strategic Planning, Media Outreach, Public Speaking, Copywriting, Content Strategy, Social Media Marketing, Integrated Marketing, New Media, Digital Marketing, Digital Media

Publications

The Devils of His Own Creation
Authors: Terrence Brejla (LION)
The life and work of author, Richard Matheson

Senator's Son
Authors: Terrence Brejla (LION)
Thriller

A Heap of Broken Images
Authors: Terrence Brejla (LION)
Thriller

Blues and the Abstract Truth
Authors: Terrence Brejla (LION)
Thriller

Raven
Authors: Terrence Brejla (LION)
Thriller
Coming Q3 2012

Education

Drake University
BA, Journalism
1965 – 1969